![]() Either he pushed ahead doing something he hated or switched to an activity he wanted to do. It hurt to abandon college so close to graduating, but the army had taught Jonathon to make difficult decisions quickly. I was one credit away from getting my associate’s degree, but college just wasn’t for me.” “College seemed to be the thing everyone did, so I signed up for a business degree but later dropped out. “When I left the army, I didn’t know what to do with my life,” Jonathon said. He’d spent eight years in the armed forces, and while it taught him skills you don’t learn in classrooms, he didn’t want to spend his whole life in the army. The Veteran CoderĪfter serving two combat tours overseas, Jonathon returned to the US ready for change. He knew things now that he hadn’t before and wanted to apply them to a new business rather than back everything on his first foray into entrepreneurship.ĭiscover how this self-taught coder broke free of the sandbox to build a profitable business that he later sold on Acquire, and why you should consider doing the same. Jonathon wasn’t sure he wanted to compete. To steal it, he’d need a lot more money.Īs Jonathon struggled to balance pricing and customer acquisition costs, his competition splashed the cash to command the market’s attention. But Jonathon had only nibbled on his competitors’ cheese. Six years and countless iterations later, not only was Jonathon’s pet project profitable (around $1,600 MRR), but his 200 customers raved about it. Little did he realize it would later lead to a $90,000 exit on Acquire. Unlike most people, who’d probably build a by-the-numbers app until they’d learned the language, Jonathon chose to code an application he could monetize. So he picked up a book and taught himself to code. After eight years in the army, dropping out of business school, and a stint in a food distribution warehouse, Jonathon wanted the freedom of running his own business. ![]() That’s what Jonathon Ringeisen did when he built Essential Studio Manager (ESM), a CRM for photographers. But what if you could learn to code while building a product people want to use? One that you later sell in a five-figure deal. Maybe a copy of Coding for Dummies on your desk. If you’ve never written a line of code, your first adventure in developing software is likely a sandbox.
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